How did we get here anyway?

We first became aware of the malaria problem through Greg Nelson, Eric’s father. Greg had taken a life-altering trip to Africa where he learned that 3 million African children die every year of a curable disease. The more he told us, the more we investigated and felt compelled to get involved.

Documentary film seemed like the perfect medium to tell the story of a disease that has ravaged a continent for thousands of years. But were we equal to the task? We counted our assets; Eric’s background in marketing and economics, Becky’s talent for art and writing and Chris’s experience in psychology and public policy. Not a film student in the lot, but a lot of passion, intelligence and enthusiasm. We decided to go for it.

We got so excited about this project that we sold all our furniture, subleased our apartments, quit our jobs, bought camera equipment, got visas, got vaccinations and flew to Africa. (And, somewhere along the way, Becky and Eric found time to get married.) After the initial leap of faith, the path has continued to unfurl before us; funding presented itself, housing materialized and contacts lead to still more contacts.

We are creating a product that will bring awareness to the problem of malaria and help unleash the potential of a continent. We are bringing the world to a theatre near you.